Studio Number One - "Trolls"

3737

Marca: Studio Number One
País: Estados Unidos

Anunciante: Studio Number One

Titulo	Trolls
Campanha	Trolls
Anunciante	Studio Number One
Marca	Studio Number One
Data da primeira Transmissão/Publicação	2018 / 10
Sector Empresarial	Partidos e candidatos políticos
Legenda	Beat-The-Trolls Go-To-The-Polls
Problema	Studio Number One founded by Artist Shepard Fairey and a full Los Angelesproduction team created a thirty-second viral video “Trolls” aimed atDemocratic leaning Millennials who may not vote in the 2018 midterms. AgencyExecutive Producer Virginia Bertholet of Bertholet Integrated Content,Richmond, VA, says this spot is one of a total campaign of 23 spots intendedto grab viewer attention by looking different from typical live actionpolitical videos. “On the whole (political ads) are nicely shot and can bepowerful – but they mostly look the same, using talking heads. I waslooking for a way to visually cut through the clutter and attract neweyes,” she added. “Trolls, written by Creative Director and Copywriter Todd Carey does thisten times over”, Bertholet continues. “Animation can visually get apoint across instantly and help explain more complex ideas in a simplemanner. It’s perfect for political advertising and yet I’d never seen it used before,” she adds. “Trolls goes further and makes me laugh outloud”, she says. The spot was voiced by SNL Alum Laraine Newman and comedytalent Brendon Small.
Tipo de Mídia	Viral
Comprimento	30 seconds
Produtor executivo	Virginia Bertholet
Estrategista	Ann Glenn
Digital Strategist	Tori Stowers
Digital Strategist	Jackie Niblock
Produtor	Debbie Maniscalco
Trade press	Virginia Scripps
Web site & press	Elizabeth Cogar
Assistant	Emma Whitaker
Animação	Studio Number One
Creative Director, Copywriter	Todd Carey
Produtor	Debbie Maniscalco
Director de contas	Annie Pham
Director de arte	Ian Stoufer
Design Director	Katie McCabe
Designer gráfico	Francisco Reyes Jr.
Animação	Blacklist Persuade. Change. Influence.
Produtor executivo	Andrew Linsk
Animação	Matt Smithson
Animação	David Stanfield
Animação	Igor and Valentine
Voz	Laraine Newman
Voz	Brendon Small
Auditivo	Lime Studios
Música	Rusty Logsdon
Mixer	Mark Meyuhas
Produtor executivo	Susie Boyajan