Craig Zarazun
Director criativo at Zulu Alpha Kilo
Toronto, Canadá
TituloTurkeyware
Agência
Campanha It’s All About the Sides
Anunciante Campbell Soup Company
Marca Campbell Company of Canada
Data da primeira Transmissão/Publicação 2023 / 12
Sector Empresarial Conservas
História Campbell Company of Canada has launched an unexpected and fun way to put its delicious side recipes at the forefront this holiday season. Campbell’s has unveiled Turkeyware, a lifelike, ceramic turkey that acts as a serving vessel for your favourite sides, underscoring the importance of side dishes at every holiday meal. In a recent national survey of Canadians, respondents indicated that turkey is commonly served over the holidays out of expectation, not because guests demand it. In fact, 55% of Canadians (ages 25-54) revealed they preferred side dishes to main courses. To help support the desire for delicious sides, made with a variety of Campbell’s soups and broths that serve as a shortcut to making your favourite sides the main event, Campbell’s developed a new creative campaign, “It’s all about the sides”.
Tipo de Mídia Televisão
Comprimento
Agency
Creative Chairman
Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
ACD
Director de arte
ACD
Redator
Designer
Produtor
Account Manager
Planning Team
Media Team
Media Team
Media Team
PR Agency
Produtora
Produtora
Realizador
Realizador
Produtor
Pós produção
Editor
Editor
Online Artist
Transfer
Colorist
Director criativo
Director criativo
Agência de Mídia
PR
PR
PR
Produtor executivo
Post-production Producer
Post-production Producer
Pós produção
Chief Creative Officer
Project Manager
Props
Music Agency
Produtor
Produtor

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