Candice Claassen

I’m a writer by trade and an analyst by fascination. This unusual attraction to both words and numbers is the reason I started Foreword, my content marketing business. Here I not only plan and produce content for many ad agencies, but I also consult businesses in South Africa as well as the UK on content marketing that drives the bottom line. I create content that serves as a conduit between companies and their consumers and have the fascinating task of measuring all these efforts and turning data patterns into useful next steps.