| Titulo | Combo Pack Cereal Box |
| Agência | O |
| Campanha | Diamond Shreddies - Post Cereal |
| Anunciante | Kraft Foods, Inc. |
| Marca | Post |
| Posted | Outubro 2008 |
| Produto | Diamond Shreddies |
| Sector Empresarial | Cereais de pequeno-almoço |
| Legenda | www.diamondshreddies.com |
| História | Shreddies releases its cheeky Combo Pack, which contains the original square Shreddies and the new diamond shape that looks stunningly familiar. On diamondshreddies.com, web videos feature the President responding to concerned customers, who feel hood-winked by the marketing ploy, and their real letters--Ogilvy, Toronto reports that Post has received many calls and letters in response to the diamond Shreddies campaign. What better response than poking fun at consumer complaints? |
| Tipo de Mídia | Packaging, marcas e design |
| Mercado | Canadá |
| Director de arte | Ivan Pols |
| Redator | Hunter Somerville |
| Director assistente criativo | Tim Piper |
| Redator | Tim Piper |
| Chief Creative Officer | Nancy Vonk |
| Chief Creative Officer | Janet Kestin |
| Director assistente criativo | Ivan Pols |
| Produtor da agência | Ken Rodger |
| Produtor da agência | Brenda Surminski |
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