Health Promotion Agency - "The Lost Night"

FCB New Zealand

FCB New Zealand Auckland, Nova Zelândia

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7161

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Health Promotion Agency
País: Nova Zelândia

Anunciante: Health Promotion Agency

Titulo	The Lost Night
Agência	FCB New Zealand
Campanha	The Lost Night
Anunciante	Health Promotion Agency
Marca	Health Promotion Agency
Posted	Fevereiro 2018
Sector Empresarial	Instituições, organizações não governamentais
História	FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when “fun night out” turns into “one too many.” What’s the point of an epic night out, if you’re too drunk to remember it? It’s in this moment that the “Department of Lost Nights” step in. They’re glitchy, overall-clad removal men from another dimension (resembling what can only be described as dated-accountancy-firm-chic, meets pink-hazy-brain-world), who step into your head, work order in hand, to repossess your memories. One by one, the best parts of your night are wheeled away on hand trolleys. Since the target audience of 18-24-year-olds are more motivated by the fear of missing out on social experiences than the benefits of sensible drinking, there’s a strong theme of “FOMO” throughout the film. Who is that goatman? And where did he come from?
Tipo de Mídia	Viral
Comprimento	107 seconds
Sound Designer	Simon Lister
Som	Nylon Studios
Regional Creative Director	James Mok
Director executivo criativo	Tony Clewett
Redator	David Shirley
Director de arte	Melina Fiolitakis
Creative Services Director	Jenni Doubleday
CONTENT MANAGER	Pip Mayne
Produtor da agência	Rebecca Casey
General Manager	Sean Keaney
Director de contas	Chanelle McDonald
Account Manager	Jade Seaton
Estrategista	Carl Sarney
Designer	Josh O’Neill
Produtora	Scoundrel
Realizador	Daniel Warwick
Produtor executivo	Adrian Shapiro
Produtor	Claire Kelly
Director de fotografia	Ginny Loane
Designer de produção	Neville Stevenson
Editor	Tim Mauger
Empresa de produção	The Butchery Sydney
Pós-produção	Blockhead