Vodafone - "Say it Tika"

FCB New Zealand

FCB New Zealand Auckland, Nova Zelândia

8446

Titulo	Say it Tika
Agência	FCB New Zealand
Campanha	Say it Tika
Anunciante	Vodafone
Marca	Vodafone
Data da primeira Transmissão/Publicação	2017 / 9
Sector Empresarial	Serviços de telecomunicações
História	New Zealand’s indigenous Maori language is a unique part of our national identity. But sadly, it’s in decline. And technology sure isn’t helping. In 2017 alone, over half a million New Zealanders heard Google Maps mispronounce Maori place names every day. Vodafone New Zealand, who connect half the country to Google Maps and are a long-standing advocate for the language, wanted to set things right. So we launched “Say It Tika” (Say It Right); a campaign that crowdsourced the nation to help Google Maps find and fix its pronouncation blunders at sayittika.co.nz.
Tipo de Mídia	Viral
Comprimento	60 seconds
Director executivo criativo	James Mok
Director executivo criativo	Tony Clewett
Creative Manager	Lennie Galloway
Creative Manager	Thomas Gledhill
Creative Services Director	Jenni Doubleday
Head of Content Production	Pip Mayne
Managing Diretor	Fleur Head
Group Account Director	Jo Taylor
Director de contas	Emma Richardson
Planeador estratégico	Murray Streets
Director de contas	Joanna James
Fotógrafo	Arvid Eriksson
Executivo de contas	Katie Smith
Executive Digital Producer	James McMullan
Digital Creative Director	Matthew Barnes
Digital Design	Andrew Jackson