Greenpeace - "IT Girl"

fischerAppelt AG Berlin, Alemanha

3094

Titulo	IT Girl
Agência	fischerAppelt AG
Campanha	Plastic Legacy
Anunciante	Greenpeace
Marca	Greenpeace
Posted	Janeiro 2021
Sector Empresarial	Questões ambientais e animais
História	Plastic pollutes the environment for up to 400 years. Its increasingly drastic effects on the environment is one of the greatest challenges of our time. But how can we show this future today?Through time travel! The 'Plastic Legacy' campaign is a visual what-if-scenario on the notion what if we died today? The campaign illustrates that in the distant future, people will have to deal with what we left behind. Our garbage.In order to answer this question as drastically as possible, we created a series of archaeological excavations in which plastic waste and its originators are brought to light. Literally. Depicting ordinary activities that result in extraordinary plastic pollution and showing how our behaviour, consciously or unconsciously, causes lasting damage to the environment.
Tipo de Mídia	Imprensa e publicações
Director executivo criativo	David Morales
Director criativo	Philip Bolland
Director de arte	Jessica Philipp
Chief Creative Officer	Diether Kerner
Chief Creative Officer	Robert Müller
Redator	Maximilian List
Produtora	Carioca Studio
Managing Diretor	Johannes Buzási
Ilustração	Carioca Studio
Art Buyer	Johanna Merensky