Terres des femmes - "#UNHATEWOMEN"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Alemanha

Prêmios

8778

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Terres des femmes
País: Alemanha

Anunciante: Terre des femmes

Titulo	#UNHATEWOMEN
Agência	Philipp und Keuntje GmbH
Campanha	#UNHATEWOMEN
Anunciante	Terre des femmes
Marca	Terres des femmes
Posted	Dezembro 2020
Sector Empresarial	Acções caridade, fundações, voluntariado
História	TERRE DES FEMMES has been fighting on behalf of women's rights for years. With the #UNHATEWOMEN campaign (unhate-women.com), the women's rights organisation has now succeeded in drawing attention to the widespread hate crimes against women and girls on the Internet. In a very short time, the campaign generated nationwide attention while increasing the pressure on politicians to act. Most successfully: The German Federal Council approves a legislative package against hate crimes. In the future, hate crimes and threats on the Internet will be prosecuted more vigorously and effectively.
Filosofia	What remains of the lyrics when they are taken out of their context: pure misogyny Through a viral video campaign, #UNHATEWOMEN takes on the rappers with their own weapons: their lyrics. Placing them in the hands of those who are subjected to verbal violence in their lyrics. Read out by women and free from bling-bling and booming beats, only one thing remains out of many songs: pure misogyny. #UNHATEWOMEN exposes this hatred in an unspectacular but shocking way. We don't criticise the artists, but rather their lyrics that scorn women. That is how we spark a discussion on the topic of hate crimes against women in the German rap scene. And whoever feels that they have been absolved of their responsibility by claiming the lyrics are an expression of artistic freedom, can at least be aware of the consequences of this alleged art thanks to the campaign.
Tipo de Mídia	Social Media
Comprimento	120 seconds
Produtora	It's us Media Berlin
Produtora	MOKOH Music GmbH
Produtora	Studio Movie Magic
Produtora	Fork Unstable Media GmbH
Produtora	Fischerappelt Performance
Chief Creative Officer	Diether Kerner
Chief Creative Officer	Robert Müller
Director executivo criativo	David Morales
Director criativo	Philip Bolland
Director de arte	Christoph Laurisch
Director de arte	Jessica Philipp
Redator	Jonas Bartelworth
Redator	Robert Miler
Redator	Maximilian List
Managing Diretor	Johannes Buzási
Director de contas	Rona Zachwey
Planeador estratégico	Marie Hollers
Produtor	Max Penk
Realizador	Annegret von Feiertag
Grade	Delfina Mayer
Online Artist	Tal Peled
DIT	Johannes Weise
Som	Richard Blaha
Fotógrafo	Darius Ramazani
Art Buyer	Johanna Merensky
Music Producer	Sarah Rimkus
Music Producer	Maria Moritz
Compositor	Marcel Neumann
Compositor	Stephan Moritz
Sound Engineer	Marius Wiechmann
Chefe de produção	Uta Wittchen