Titulo | Washer |
Agência | DDB Berlin |
Campanha | The Recycling Campaign - Volkswagen |
Anunciante | Volkswagen |
Marca | Volkswagen |
Posted | Mai 2008 |
Produto | Volkswagen Recycling |
Sector Empresarial | Automotor |
Legenda | The Golf. 95% Recyclable |
História | Volkswagen are built to be up to 95% recycable. This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness. |
Filosofia | We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater because 95% of every Volkswagen scrapped car will become something new. Merely 5% cannot be recycled. |
Tipo de Mídia | Imprensa e publicações |
Mercado | Alemanha |
Designer gráfico | Jussi Jääskeläinen |
Fotógrafo | Matthias Koslik |
Executivo de contas | Silke Lagodny |
Director de contas | Cathleen Losch |
Designer gráfico | Olivia Nowak |
Director executivo criativo | Bert Peulecke |
Director executivo criativo | Stefan Schulte |
Director de arte | Tim Stübane |
Redator | Birgit van den Valentyn |