Meta - "META Takes Fans Into A New Dimension"

BETC Paris

BETC Paris Pantin, França

2629

Marca: Meta
País: França

Anunciante: Meta

Titulo	META Takes Fans Into A New Dimension
Agência	BETC Paris
Campanha	META Takes Fans Into A New Dimension
Anunciante	Meta
Marca	Meta
Data da primeira Transmissão/Publicação	2023 / 1
Sector Empresarial	Sites de comunidades na internet
Filosofia	A New Dimension for Your Passion. The next Rugby World Cup will take place in France in 2023. Meta, as Official Supplier of the global event, has produced a campaign to rally supporters a year before the start of the tournament. The effort was developed in collaboration with agency partners BETC, Havas Play, Havas Events and Unit9, all working alongside Meta Creative X, the integrated global agency that drives the creative vision for all Meta brands. The tension lies more in the fact that people don’t really see the role for technology in their love for rugby. They love the excitement of the games, the atmosphere in the stadiums, the fun they have with other fans, but they don’t see the role or benefit technology could have in that. So, Meta wanted to show how technology can expand their passion for the sport. Fans care about the game, the team, the outfits … But what can technology add to that? The Rugby World Cup, an Open Window to the Metaverse It's the opportunity for Meta to bring the passion of every rugby fan into a new dimension thanks to augmented reality, virtual reality and Meta’s family of apps (Facebook, Instagram, WhatsApp). Meta has developed a series of immersive experiences such as a fan Avatar Creator, a VR and exclusive experience along with six special AR filters available on Meta’s platforms, to help supporters all around the world get into the spirit of the competition. BETC Paris created a digital campaign to amplify the effort and translate the promise of the brand's involvement in its partnership.
Tipo de Mídia	Interatividade
Comprimento	45 seconds
Director de publicidade	Katie Ilharreborde
Account Management	Guillaume Espinet
Account Management	Hector AMIS
Account Management	Pauline Gomis
Chief Creative Officer	Stéphane Xiberras
Director executivo criativo	Olivier Apers
Director de arte	Jérémy Treccani
Redator	Baptiste Szuwarski
Planeador estratégico	Philippe Martin-Davies
Traffic Manager	Céline Laporte
Creative Producer	Guillaume Denecker
Agency TV Producer	Slim Trabelsi
Produtora	General Pop
Produtor da agência	Jeremie Vitard
Pós produção	Digital District