| Titulo | Secure Freeze (30s) |
| Agência | BETC Paris |
| Campanha | Secure Freeze |
| Anunciante | Cisco Systems, Inc. |
| Marca | Cisco |
| Data da primeira Transmissão/Publicação | 2022 / 11 |
| Sector Empresarial | ISP comercial, serviços e engenharia informática |
| História | In a gracious and refreshing choreography, the campaign depicts how Cisco cyber-security solutions empower IT managers to respond to cyber threats in an instant, as if the danger was frozen in time and contained in a blink of an eye. The new ad and creative will roll out on-air, online and in major airports, focused on broadening awareness of Cisco in security. Understanding by 2025, 75% of the company’s workforce and potential buyers be millennials and Gen Z, there’s a heavy emphasis on audio as a distinct brand language. |
| Filosofia | Security incidents happen and can FREEZE your business, it’s just a fact, but with Cisco tech, you can rest easy. This is the premise of the new campaign Cisco has developed in a collaboration with BETC, the acclaimed global French agency |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Mercado | Estados Unidos |
| Director de publicidade | Carrie Palin |
| Director de publicidade | Michele Janes |
| Director de publicidade | Dennis Lim |
| Director de publicidade | Patti Cocciolo |
| Director de publicidade | Tenny Pearson |
| Director de publicidade | Holly Couden |
| Director de publicidade | Emily Vicente |
| President | Bertille Toledano |
| Associate Director | Guillaume Espinet |
| Account Management | Annabelle Beugnet |
| Account Management | Guewel Essioux |
| Account Management | Elea Benoit |
| Chief Creative Officer | Rémi Babinet |
| Director criativo | Jérôme Galinha |
| Director de arte | Thomas Defert |
| Redator | Olivier Mille |
| Planeador estratégico | sebastien houdusse |
| Traffic Manager | Celia Chiarott-Dafi |
| Produtor da agência | David Green |
| Produtora | Division Paris |
| Realizador | Thierry Poiraud |
| Director de fotografia | Mathias Boucard |
| Produtor | Charlotte Lepot |
| Produtor de linha | Aurélia Lafaye |
| Designer de produção | Alex Vivet |
| Guarda-roupa/estilista | Liate Cohen |
| Steadycam | Aymeric Colas |
| Production Coordinator | Amelie Zibi |
| Música | GUM – Green United Music |
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- MARCA:
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- AGÊNCIA:
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Secure Freeze (85s)
- MARCA:
- Cisco
- AGÊNCIA:
- BETC Paris
Sorry Kad
- MARCA:
- CANAL+
- AGÊNCIA:
- BETC Paris
On n’a pas fini de vous demander vos codes CANAL+
- MARCA:
- CANAL+
- AGÊNCIA:
- BETC Paris
Validé par la Rue
- MARCA:
- CANAL+
- AGÊNCIA:
- BETC Paris
Validé par la Rue
- MARCA:
- CANAL+
- AGÊNCIA:
- BETC Paris
Unhappy Birthday Mr. Putin
- MARCA:
- Reporters Sans Frontières
- AGÊNCIA:
- BETC Paris
Michelin rides high with Mercedes-Benz
- MARCA:
- Michelin
- AGÊNCIA:
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