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Eric Baldwin
Eric Baldwin
Creative Director at Wieden + Kennedy
Portland, Estados Unidos
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TituloDuty Calls
Agência
Campanha Duty Calls
Anunciante Electronic Arts Inc.
Marca Bulletstorm
Data da primeira Transmissão/Publicação 2011 / 2
Sector Empresarial Consolas de videojogos
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On Februrary 22nd, Bulletstorm hits stores for the Xbox 360, PS3, and PC. This First Person Shooter from EA, Epic, and People Can Fly takes the genre in a new direction with a fundamentally different approach to shooting. Rather than simply killing mutants and monsters with machine guns, Bulletstorm allows players to perform a series of “Skill Shots” or over-the-top combo moves that earn points for the user. The more creative the kill, the more points the gamer gets. The challenge for EA was to get gamers to understand that Bulletstorm definitely isn’t just another clichéd shooter.
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