Philips - "Tables You Need To Hear"

Ogilvy UK

Ogilvy UK London, Reino Unido

6931

Marca: Philips
País: Reino Unido

Anunciante: Philips

Titulo	Tables You Need To Hear
Agência	Ogilvy UK
Campanha	Tables You Need To Hear
Anunciante	Philips
Marca	Philips
Data da primeira Transmissão/Publicação	2013
Sector Empresarial	Eletrodomésticos e áudio-visual
Legenda	You need to hear this table!
Filosofia	“Tables You Need To Hear” one of many unique ways to come to ultimately get young“obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that the music was curated specifically for each table based on trending music in that neighborhood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away.
Tipo de Mídia	Branded Content
Comprimento	103 seconds
Illustrator	Ged Palmer
Tipógrafo	Alison Carmichael
Tipógrafo	Steve Bonner
Illustrator	Mateusz Witczak
Produtora	Physical Pixels
Redator	Chris Joakim
Director de arte	Mike Donaghey
Other	Mattijs Devroedt
Director criativo	Gerry Human
Director criativo	Ivan Pols
Planeador	Olivia Rzepczynski
Planeador	AJ Coyne
Project Manager	Louisa Lewis
Project Manager	Sasha Dunn