Titulo | Just Browsing, Thanks |
Agência | TBWA\London |
Campanha | Derrick Rose Jump Store |
Anunciante | adidas |
Marca | adidas |
Data da primeira Transmissão/Publicação | 2013 / 7 |
Sector Empresarial | Calçado Desportivo |
História | The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience. We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself. How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game. |
Tipo de Mídia | Imprensa e publicações |
Comprimento | |
Chief Creative Officer | Peter Souter |
Director executivo criativo | Andre Laurantino |
Director criativo | Steve Tidball |
Director criativo | Nick Tidball |
Account Manager | Justin Martin |
Executivo de contas | Tom Lamming |
Planeador estratégico | Chris Bosher |
Produtor da agência | Natalie Spooner |
Produtor da agência | Petra Tiziani |
Director de fotografia | Matt Shaw |
Realizador | Walter Campbell |
Editor | Nick Gilberg |
Designer | Andy Hunt |
Fotógrafo | Adam Hinton |
Produtor | Nathalie Spooner |
Produtor | Petra Tiziani |
Art Buyer | Louise Cripps |