Campbell Company of Canada - "Campbell’s pAIntings"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

8825

Marca: Campbell Company of Canada
País: Canadá

Anunciante: Campbell's

Titulo	Campbell’s pAIntings
Agência	Zulu Alpha Kilo
Campanha	Campbell’s pAIntings
Anunciante	Campbell's
Marca	Campbell Company of Canada
Data da primeira Transmissão/Publicação	2024 / 3
Sector Empresarial	Comida
História	Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
Tipo de Mídia	Televisão
Comprimento	43 seconds
Agency	Zulu Alpha Kilo
Creative Chairman	Zak Mroueh
Chief Creative Officer	Brian Murray
Chief Creative Officer	Jenny Glover
Director assistente criativo	Michael Romaniuk
Director de arte	Michael Romaniuk
Director assistente criativo	Marco Buchar
Redator	Marco Buchar
Account Manager	Alyssa Guttman
Executive Director	Sean Bell
Technology	Sean Bell
Strategy Team	Aurora Stewart de Peña
Produtor da agência	Ola Stodulska
Produtor da agência	Steven Czikk
Agência de Mídia	Spark Foundry
Media Team	Christina Falconer
Media Team	Doyeon Kim
Media Team	Varun Oza
Post	Zulubot
Produtora	Zulubot
Post	Lena Hamady
Post	Sarah Dayus
Online Producer	Lena Hamady
Empresa de design sonoro	Zulubot
Studio	Zulubot
Production Artist	Mila Lukezich
Executive Strategy Director	Heather Segal
Public Relations	spPR
PR	Sonia Prashar
PR	Aileen O’Sullivan
PR	Nikita Shivdasani
Editor	Oren Michaels
Mix Engineer	Oren Michaels
Studio Manager	Sandra Noto
Studio Manager	Henry Eugenio