Subaru - "Subaru Crosstrek Wilderness"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

7253

Marca: Subaru
País: Canadá

Anunciante: Subaru Corporation

Titulo	Subaru Crosstrek Wilderness
Agência	Zulu Alpha Kilo
Campanha	Subaru Crosstrek: The True Urban Legend.
Anunciante	Subaru Corporation
Marca	Subaru
Data da primeira Transmissão/Publicação	2024 / 3
Sector Empresarial	Automóveis
História	A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’s Crosstrek Wilderness, launched March 18. This is the first model year Crosstrek has been offered with the Wilderness trim, which adds even more ruggedness, capability, and utility to Subaru’s bestselling model in Canada. The Wilderness campaign extends last year’s “True Urban Legend” campaign for the Crosstrek main lineup model, which has helped drive Crosstrek to record-breaking monthly sales and won gold at last year’s CMA Awards. It continues Subaru’s successful “Welcome to Uncommon” brand platform. Subaru created the campaign in partnership with its agency of record, Zulu Alpha Kilo. The campaign was a collaborative creative effort between the Toronto office, led by CCO Brian Murray, and the Vancouver office, led by ECD Dean Lee. OMD provided media support and Rinaldi provided French-language adaptation.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Agency	Zulu Alpha Kilo
VFX Company	Alter Ego
Creative Chairman	Zak Mroueh
Chief Creative Officer	Brian Murray
Chief Creative Officer	Jenny Glover
Director executivo criativo	Dean Lee
Director de arte	Ryan Dzur.
Director de arte	Tanios Nims
Redator	Sam Cote
Director de publicidade	Cynthia Bouris
Director de publicidade	Gary Sappleton
Account Manager	Corina Wilkes
Account Manager	Hayley Blackmore
Diretor de Estratégia	Heather Segal
Diretor de Estratégia	Cameron Fleming
Agência de Mídia	OMD Dublin
Media Team	Michelle Jairam
Media Team	Natasha Cappelli
Produtor da agência	Revital Grunberg
Produtora	someplace nice
Realizador	Hans Emanuel
Produtor executivo	Chilo Fletcher
Produtor executivo	Estelle Weir
Produtor de linha	Kyle Hollett
Director de fotografia	Byron Kopman
Pós produção	Zulubot
Editor	Max Lawlor
Post production director	Lena Hamady
VFX Assistant	Jake Hussey
Colorist	Wade Odlum
Produtor executivo	Hilda Pereira
Pós produção	Spencer Butt
Som	Twins Music House
Som	Eggplant Music + Sound
Director criativo	Adam Damelin
Empresa de design sonoro	Peter Pacey
Produtor executivo	Nicola Treadgold
Managing Diretor	Leslie Uy
VFX Lead	Darren Achim
Colorist	Sam Omand
Engineering	Benjamin Spiller
Produtor	Nicole Nadeau