| Titulo | Pizza Bank |
| Agência | Zulu Alpha Kilo |
| Campanha | Fixed-Rate Pizza |
| Anunciante | Pizza Pizza |
| Marca | Pizza Pizza |
| Data da primeira Transmissão/Publicação | 2024 / 1 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | Pizza Pizza is celebrating a new year of its popular Fixed-Rate Pizza promotion in a way you might not expect: by transforming itself into a bank. Launching January 26th, the new campaign portrays Pizza Pizza as a fanciful new Pizza Bank, dedicated to helping Canadians get the best rates on their pizza. The campaign is promoting a new year of the Fixed-Rate Pizza, a four-topping XL pizza for a low price — $17.99 — that’s guaranteed not to increase all year. The new Fixed-Rate Pizza continues Pizza Pizza’s core brand belief that “Everyone Deserves Pizza” – keeping it more affordable for all pizza lovers, even as inflation and mortgage rates rise. The original Fixed-Rate Pizza launched in July 2022, letting Canadians “lock in” to a price on pizza that was guaranteed not to increase for 12 months. The promotion was so successful that the initial price guarantee was extended to 18 months, despite the rising cost of ingredients. To date, more than two million Fixed-Rate Pizzas have been sold. The campaign was also widely recognized for its creativity and effectiveness including winning three Effies in 2023. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Agency | Zulu Alpha Kilo NY |
| Creative Chairman | Zak Mroueh |
| Chief Creative Officer | Brian Murray |
| Chief Creative Officer | Jenny Glover |
| Director criativo | Michael Siegers |
| Director de arte | Michael Siegers |
| Director criativo | Jonah Flynn |
| Redator | Jonah Flynn |
| Redator | Jackson Kemp |
| ACD | Ivan Mallqui |
| Director de arte | Ivan Mallqui |
| Account Manager | Alyssa Guttman |
| Account Manager | Alex Berube |
| Director de publicidade | Adrian Fuoco |
| Director de publicidade | Amber Winters |
| Director de publicidade | Adam Williamson |
| Director de publicidade | Raymond Luk |
| Chief Strategy Officer | Heather Segal |
| Diretor de Estratégia | Cameron Fleming |
| Produtor da agência | Jesse Brook |
| Agência de Mídia | Media Experts |
| Produtora | Suneeva |
| Realizador | Devon Ferguson |
| EP | Geoff Cornish |
| EP | Hannah Gill |
| Food Stylist | Nicole Young |
| Post | Zulubot |
| Produtora | Zulubot |
| Editor | Alain Elliott |
| Colorist | Can Yuksel |
| Online Artist | Felipe Chaparro |
| Online Artist | Jeff Zablotny |
| Assistant Editor | Adrian Gluvakovich |
| Media/Comms Team | Faebri Michetti |
| Media/Comms Team | MacKenzie McNevin |
| Media/Comms Team | Lily Lazzara |
| Media/Comms Team | Justin Gagnon |
| Media/Comms Team | Maria Gomez |
| PR Agency | spPR |
| DP | Grant Cooper |
| Produtor de linha | Mike Masters |
| Pós produção | Lena Hamady |
| Auditivo | Creighton Doane |
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