Brady - "League of legislators"

Juniper Park\TBWA

Juniper Park\TBWA Toronto, Canadá

1229

Titulo	League of legislators
Agência	Juniper Park\TBWA
Campanha	League of legislators
Anunciante	Brady
Marca	Brady
Data da primeira Transmissão/Publicação	2019 / 9
Sector Empresarial	Educação estatal
Legenda	The game that ends gun violence
História	League of Legislators is available to play here. Brady, America’s oldest gun violence prevention organization, launched “League of Legislators: The game to end gun violence,” a tongue-in-cheek nod to what is actually at the root of America’s gun violence epidemic. In response to disproven narratives about the roots of gun violence in America, “League of Legislators,” which was developed by Juniper Park\TBWA, proposes that if violent video games can cause gun violence, then a video game can also end gun violence. In the game, players act as U.S. representatives who must avoid lobbyists and bribes from the gun lobby. If they make it to the Capitol to sign gun legislation, they receive a message: “Congratulations! You did your job. Now send this game to a member of Congress and tell them to do theirs.”
Tipo de Mídia	Gaming
Director assistente criativo	TJ Arch
Director assistente criativo	Clayton Needham
Director executivo criativo	Jenny Glover