AIDES - "Graffiti"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, França

Prêmios

614873

Esse anúncio faz parte da Coleção ACT Responsible

Marca: AIDES
País: França

Anunciante: Aides

Titulo	Graffiti
Titulo (língua original)	Graffiti (anglais)
Agência	TBWA\PARIS
Campanha	Protect Yourself - AIDES
Anunciante	Aides
Marca	AIDES
Data da primeira Transmissão/Publicação	2010 / 1
Sector Empresarial	Associações de informação e de luta contra doenças
Legenda	Protect Yourself
Legenda (língua original)	Protégez-vous
História	A willy, sketched on a bathroom door, falls in love with a hoohoo poor thing she doesn't seem to be that into « him » even worse, surrounded with hoohoos, the closer the Willy gets, the faster the hoohoos run away Between Scylla and Charybdis, from pipes to loos, the Willy wanders around, lost in la mancha but an actual girl puts an end to its misery She draws on top of it a condom instantly, all the hoohoos around gather around « him » creating a debauchery of sex graffiti No alarm, no drama. This TVC celebrates happy sex as long as it is safe. It's also a way to quickly recall to guys that condoms can be seen as an appealing asset !
Filosofia	"As a pro bono project, every one involved did it for free, the media plan is up to good will. The copy has been aired on the internet the day the work was completed. It has already hit 4 million views on youtube. We are currently negotiating with channels. 2 of them already accepted to air the copy... we hope more are to come. A facebook fan page has been created so that we could drag the fans to Aides' website for further information on the association. it was a good opportunity to offer fans more content, artworks ... Give some indication of the size of your media budget. Everything is done for free. Define the target audience. general public. Everyone has to feel concerned about safe sex.
Problema	Aides is the leading association fighting against aïds in France. They lead the way in all the battles that matter : discrimination, tolerance, openmindedness towards the ailing and as basic as necessary, prevention. Back in 1987, advertising on condoms was forbidden in France. Aides fought and succeeded in allowing those prevention campaigns. Regarding this specific prévention issue, they take préventive actions on the field. Yet, massive communication is essential. You have to recall as often as possible that safe sex is the only option. The client and the agency agreed on the fact that we shouldnt air an alarming or dramatic campaign. We were expected to deliver a big idea on the fact that sex is happy as long as it is safe.
Tipo de Mídia	Viral
Mercado	França
Director criativo	Eric Holden
Director criativo	Rémi Noël
Director de arte	Ingrid Varetz
Redator	Ingrid Varetz
Realizador	Yoann Lemoine
Produtor da agência	Maxime Boiron
Produtor da agência	Virginie Chalard
Account Manager	Anne Vincent
Account Manager	Véronique Fourniotakis
Account Manager	Anne-Laure Brunner
Illustrator	Barthélémy Maunoury
Director de publicidade	Olivier Dénoue
Director de publicidade	Floriane Cutler
Director de publicidade	Francesca Belli
Produtora	Wanda Paris