| Titulo | Actapata (French) |
| Titulo (língua original) | Actapata |
| Agência |
CLM BBDO
|
| Campanha |
New Worlds - Noé Conservation
|
| Anunciante |
Noé
|
| Marca |
Noé Conservation
|
| Data da primeira Transmissão/Publicação |
2010 / 3
|
| Sector Empresarial | Questões ambientais e animais
|
| Legenda | It'll be too late to complain once we're finally forced to move home |
| Legenda (língua original) | Quand on devra aller vivre là-bas, faudra pas venir se plaindre |
| Filosofia | If we dont change our habits, Earth could simply become uninhabitable. Mankind would have to find another planet. But would the new world be as welcoming? The Agency developed its creative concept around that hypothesis, depicting people arriving on three particularly hostile planets, Actapa, Glutax and Kriboon. The hard-hitting visuals are underlined by a non-nonsense tagline |
| Filosofia (língua original) | si nous ne changeons pas nos comportements, la planète Terre pourrait tout simplement devenir inhabitable. Les Hommes devraient alors se trouver une nouvelle planète
Mais, celle-ci serait-t-elle aussi accueillante pour autant ? LAgence a développé son concept créatif autour de ce postulat, et mis en scène ces Hommes arrivant sur 3 nouvelles planètes, Actapa, Glutax et Kriboon, particulièrement hostiles
Des visuels très impactants servis par une signature directe |
| Problema | In line with International Biodiversity Year, Noé Conservation, an association for the protection of biodiversity, decided to speak up and raise public awareness of the need to defend the living world around us mankinds life assurance. We all live in the natural world, without always realizing it. Nature provides us with our food, more than half our medicine and many other essential goods and services for our daily lives. Destroying those potential resources today would mean losing out on future technological, medicinal, industrial and other solutions, jeopardizing mankinds future. |
| Problema (língua original) | À loccasion de lAnnée Internationale pour la Biodiversité, Noé Conservation, association de sauvegarde de la biodiversité, a souhaité prendre la parole pour sensibiliser le public à la nécessité de protéger la biodiversité et le monde vivant qui nous entoure, véritable assurance-vie de lhumanité. En effet, nous vivons tous de la nature, souvent sans même en avoir conscience. Elle nous procure notre alimentation, plus de la moitié de nos médicaments et beaucoup dautres biens et services indispensables à notre vie quotidienne. Détruire aujourdhui ce réservoir potentiel, cest se priver de solutions pour le futur (technologiques, médicales, industrielles
), et ainsi mettre en péril lavenir de lhumanité. |
| Tipo de Mídia |
Imprensa e publicações
|
| Director de arte |
Lucie Valloton
|
| Redator |
Julien Perrard
|
| Illustrator |
Frédéric Perrin
|
| Art Buyer |
Sylvie Etchemaité
|
| Director executivo criativo |
Gilles Fichteberg
|
| Director executivo criativo |
Jean-Francois Sacco
|
| Account Manager |
Pascal Couvry
|
| Account Manager |
Nicolas FABRE
|
| Director de publicidade |
Arnaud Greth
|
| Director de publicidade |
Elena Gorchakova
|
