Chief Creative Officer
at
Happiness Brussels, an FCB Alliance, Bruxelles
Antwerp, Bélgica
| Titulo | The Road |
| Agência | Happiness Brussels, an FCB Alliance |
| Campanha | The Road |
| Anunciante | OVK / PEVR (Parents of Child Road Victims) |
| Marca | Parents of Road Victims |
| Data da primeira Transmissão/Publicação | 2023 / 10 |
| Sector Empresarial | Segurança rodoviária |
| História | Users of Belgium’s biggest streaming platform, Streamz, discovered an unusual trailer. A trailer that promotes watching “The Road”. Meaning: not a movie or series, but the actual road. Research from the Belgian Traffic Institute* (VIAS) shows that 7% of Belgian drivers have watched a movie or series while driving. The trailer looks like it’s promoting a suspenseful movie worth watching. Like many other trailers, it shows quotes from movie critics. Only in this case, the critics are the parents of real road victims, urging viewers to watch the road. With quotes like “don’t miss a second”, “you need to see this”, or “a must-watch”. Ending with a simple, but powerful message: watch the road. |
| Tipo de Mídia | Exterior |
| Comprimento | |
| Chief Creative Officer | Geoffrey Hantson |
| Director criativo | Katrien Bottez |
| Director executivo criativo | Philippe Fass |
| Managing Diretor | Hans Smets |
| Equipa criativa | Frederik Clarysse |
| Produtor executivo | Bart Vande Maele |
| Editor | Simon Schuurman |
| Head of Design | Dries Lauwers |
| Designer | Lore Snauwaert |
| Designer | Emilie Wauthelet |
| DTP | Loïc Lenoble |
| Assistant Producer | Francis Bosschem |
| Som | Jen Connolly Raygun |
| Executive Creative Direction | Karen Corrigan |
| Executivo de contas | Raphael Naudts |
| Lead Production Artist | Arthur De Wachter |
| Motion Design | Remke Faber |
| Música | Jaan Hantson |
| Sound Designer | Jaan Hantson |
| Realizador | Delano Sookha |
| Director de fotografia | Delano Sookha |
More Work
SEE ALLThe Road
- MARCA:
- Parents of Road Victims
- AGÊNCIA:
- Happiness Brussels, an FCB Alliance
Placeb’eau
- MARCA:
- Spa
- AGÊNCIA:
- Happiness Brussels, an FCB Alliance
Waze Invaders
- MARCA:
- OVK/PEVR
- AGÊNCIA:
- Happiness Brussels, an FCB Alliance
Hippo
- MARCA:
- èggo
- AGÊNCIA:
- Happiness Brussels, an FCB Alliance
Flamant rose
- MARCA:
- èggo
- AGÊNCIA:
- Happiness Brussels, an FCB Alliance
The Ghent Alter Piece Beyond Realism
- MARCA:
- St Baafs Kathedraal
- AGÊNCIA:
- Happiness Brussels, an FCB Alliance
Gamer
- MARCA:
- Quick
- AGÊNCIA:
- Happiness Brussels, an FCB Alliance
Skater
- MARCA:
- Quick
- AGÊNCIA:
- Happiness Brussels, an FCB Alliance
Table
- MARCA:
- Quick
- AGÊNCIA:
- Happiness Brussels, an FCB Alliance