Spa - "Placeb’eau"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Bélgica

Prêmios

1309

Marca: Spa
País: Bélgica

Anunciante: Spadel

Titulo	Placeb’eau
Agência	Happiness Brussels, an FCB Alliance
Campanha	Placeb’eau
Anunciante	Spadel
Marca	Spa
Data da primeira Transmissão/Publicação	2023 / 1
Sector Empresarial	Águas minerais, com e sem gás
Filosofia	Here are two statistically proven facts about Belgians: 2 out of 3 Belgians do not drink enough water. On the other hand, these same Belgians are world champions when it comes to popping all kinds of pills to improve their health. Newpharma even registered an increase of more than 40% in the purchase of vitamins and food supplements since 2020. So, capitalizing on this trend, how do you get more Belgians to drink more water? Right, there's a pill for that! SPA® introduces Placeb'eau. A new pill, with many health benefits. Including these: aiding digestion, maintaining normal bodily functions, maintaining normal cognitive functions, improving energy levels, regulating body temperature, promoting liver function, and many more. So, what's in this pill? Absolutely nothing. Just take it 8 times a day, with a glass of pure water. Because obviously, it’s not about the pill, but about the glass of water you’re having with it. Placeb'eau is SPA®'s cheeky way of reminding and encouraging all Belgians to drink more water, and in doing so, to take better care of their health. The pills are available for free in pharmacies and bio shops across Belgium, via family doctors and on the SPA® website. An act of pure generosity by Belgiums most iconic waterbrand. The campaign played out across many different channels.
Tipo de Mídia	Integrated Media/360 Activation
Comprimento	47 seconds
Director de publicidade	Mélanie Decelle
Director de publicidade	Séverine Du Champs
Director de publicidade	Zocha Mikolajczyk
Director de publicidade	Marianne Van Lathem
Director de publicidade	Tamara Daumerie
Executive Creative Management	Karen Corrigan
Chief Creative Officer	Geoffrey Hantson
Director executivo criativo	Philippe Fass
Creative Content Director	Jil Dockx
Creative Content Director	Lode Vochten
Strategic Director	Isabelle Koelman
Connectivity Planner	Marine Vandenplas
Conceito	Isabel Snellen
Conceito	Frederik Clarysse
Content	Brent Roofthooft
Redator	Stéphane Opdenbosch
Redator	Dee Verwaertermeulen
Redator	Elmer Tazartez
Diretor dos Negócios	Kris Van Den Brandt
Account Management	Stef Cuypers
Account Management	Emmanuelle Hoet
Account Management	Yente Janssen
Director de arte	Iliana Couvez
Head of Design	Dries Lauwers
Designer gráfico	Lore Snauwaert
Designer gráfico	Karel Chanterie
Designer gráfico	Jonathan Kalifat
DTP	Loïc Lenoble
Chefe de produção	Bart Vande Maele
Chefe de produção	Arthur De Wachter
Head of Motion	Remke Faber
Motion Designer	Simon Schuurman
Motion Designer	Bart Callaerts
Director de fotografia	Thomas Ost
Realizador	Simon Schuurman