Barclays - "You Vs Unconditional Love"

BBH

BBH London, Reino Unido

12725

Marca: Barclays
País: Reino Unido

Anunciante: Barclaycard

Titulo	You Vs Unconditional Love
Agência	BBH
Campanha	You Vs Unconditional Love
Anunciante	Barclaycard
Marca	Barclays
Data da primeira Transmissão/Publicação	2013 / 1
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests.
Filosofia	On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years. The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Empresa de design sonoro	Factory Studios
Director criativo	David Kolbusz
Director criativo	Dominic Goldman
Director executivo criativo	Nick Gill
Producer	Ruben Mercadal
Media (Agency side)	Neil Small
Produção de Fotografia	Debra Ladd
Director de contas	George Scotland
Produtora	Smuggler
Realizador	Guy Shelmerdine
Produtor executivo	Fergus Brown
Producer	Gustav Geldenhuys
Director de fotografia	Martin Ruhe
Pós produção	The Mill NY
Design de imagens	Passion Pictures