Lexus - "Cards"

Team One

Team One Los Angeles, Estados Unidos

8350

Titulo	Cards
Agência	Team One
Campanha	Cards
Anunciante	Lexus
Marca	Lexus
Posted	Fevereiro 2009
Produto	ES
Sector Empresarial	Automóveis
Legenda	www.cardstacker.com
História	Lexus is promoting the vibration-absorbing features of the ES vehicle with a television commercial featuring Guinness world record holder for card stacking, Bryan Berg.
Problema	Placing the car in the middle of a city of cards, the spot depicts how the active engine mount in the ES eliminates even the slightest vibration. Bryan spent eighteen days stacking 2,016 decks of playing cards (108,864 in total), at a rate of 112 decks a day. The city consisted of over 30 towers, the tallest of which was 13 feet high.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Efeitos especiais	A52 Visual Effects
Empresa de design sonoro	Stimmung
Card Stacker	Bryan Berg
Chief Creative Officer	Chris Graves
Group Creative Director	Jon Pearce
Group Creative Director	Gavin Lester
Director de arte	Ryan Fluet
Director de arte	Lou Flores
Redator	Molly Grubbs
Redator	Schuyler Vanden Bergh
Produtor da agência	Beth Hagen
Supervisor de conta	Lauren Ahearn
Realizador	Dante Ariola
Produtora	MJZ
Director de fotografia	Toby Irwin
Editor	Kirk Baxter
Empresa de produção	Rock Paper Scissors
Música	Elias Arts
Som	Bob Gremore
Som	juice