Lincoln Financial Group - "Who are you responsible for? "Laces""

FCB New York

FCB New York New York, Estados Unidos

4485

Marca: Lincoln Financial Group
País: Estados Unidos

Anunciante: Lincoln Financial Group

Titulo	Who are you responsible for? "Laces"
Agência	FCB New York
Campanha	Who are you responsible for? "Laces"
Anunciante	Lincoln Financial Group
Marca	Lincoln Financial Group
Posted	Abril 2018
Sector Empresarial	Banca, finanças, lei e seguros
História	Lincoln Financial Group launches the newest evolution of its “Responsibility of Love” advertising campaign, which creates a financial wake-up call by asking “Who are you responsible for?” The company worked with FCB New York – its agency-of-record – on this campaign. This one simple, yet powerful question taps into the hearts and minds of consumers, inspiring them to consider if they have done everything possible to plan for and protect the financial futures of those they love the most. New creative includes two emotionally compelling television commercials, as well as robust digital extensions that bring the question of responsibility front and center. The work builds awareness of the Lincoln Financial brand and positions Lincoln Financial as your trusted partner to reach your financial goals.
Tipo de Mídia	Televisão
Comprimento	32 seconds
Director de publicidade	Dave Wozniak
Director de publicidade	Sarah Blair
Director de publicidade	Kristen Phillips
Chief Creative Officer	Ari Halper
Director executivo criativo	Stu Mair
Director assistente criativo	Hernan Ibanez
Director assistente criativo	Tara Dobson
Redator	Anais Benoudiz
Director de arte	Stacy Flaum
Produtor da agência	Sydney Richardson
Realizador	John O'Grady
Produtor executivo	Marci Harriott
Empresa de produção	Cosmo Street
Editor	Luiza Naritomi
Pós produção	The Mill