A male and female chick are gloating about being the most Popular easter treat in the world. The VO explains there are other new Marshmallow Peeps Easter treats too.
Filosofia
Increase the brand strength and awareness of Marshmallow Peeps by introducing new Easter products and characters.
Problema
Consumers primarily associate the brand Marshmallow Peeps with yellow chicks and the Easter season. However, new products have been introduced for Easter and other holidays as well.