Fruit of the Loom - "The Professionals Collection"

CP+B

CP+B Boulder, Estados Unidos

Prêmios

6353

Marca: Fruit of the Loom
País: Estados Unidos

Anunciante: Fruit of the Loom Inc.

Titulo	The Professionals Collection
Agência	CP+B
Campanha	The Professionals Collection
Anunciante	Fruit of the Loom Inc.
Marca	Fruit of the Loom
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Vestuário
História	Back in April, Fruit of the Loom and Crispin Porter + Bogusky made fake transparent plastic pants. Now, the brand and agency have upped their fake-clothes game to create a very special line of high-end attire. Upon closer inspection, though, you'll see that it's not so high-end. These are actually fleece sweat suits printed to look like fancy duds. The so-called Professionals Collection includes three looks—the Country Clubber, the Trail Blazer and the Business Time. The bad news, though: You can't buy them. (At least not yet.) The brand only made 50 of each outfit—to gauge if consumers are interested. Fruit of the Loom will post the images on social media, asking people where they would wear the them. Ads will also run on Instagram, Facebook, Twitter and Vine.
Tipo de Mídia	Imprensa e publicações
Director de arte	Nic Buckingham
Redator	Brett Dixon
Chief Creative Officer	Ralph Watson
Director criativo	KT Thayer
Produtora	Hookfish
Produtora	Plus Productions
Produtora	Concrete and Clay
Produtor	Rachel Noonan
Produtor	Eva Hunter
Produtor	Kersten Vasey
Cinematografia	Benjamin Winter
Social Content Strategist	Kristi Kirkeide Boutiette
Social Content Strategist	Katie DeSimone
Social Content Strategist	Tracy Sarli
Social Content Strategist	Fabiana Brown
Artista digital	Zach Puetzer
Fotógrafo	Dewey Nicks
Agency marketing/ PR	Ketchum New York
Social Media Manager	Katie Souther
Produtor executivo	Dan Corken
Produtor executivo	Morgan Burrows