Titulo | What Walk of Shame |
Agência | adam&eveDDB |
Campanha | What Walk of Shame |
Anunciante | Harvey Nichols |
Marca | Harvey Nichols |
Data da primeira Transmissão/Publicação | 2011 / 12 |
Sector Empresarial | Grandes armazéns, supermercados |
Legenda | Avoid the Walk of Shame this Season. Harvey Nichols Womenswear |
História | A big Christmas party perhaps, followed by an early morning journey home, complete with the tell-tale symptoms: the slight limp from the killer heels (which seemed a good idea at the time), accompanied by under-eye bags that would rival even Victoria Beckham’s largest tote and bed hair. Party-goers making their way home, eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters; and the wolf-whistles from the builders perched on scaffolding above.The film culminates with our ‘hero’ girl walking back to her flat doing what looks more like a ‘stride of pride’. She clearly never made it home, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high |
Tipo de Mídia | Viral |
Produtora | Outsider |
Director de publicidade | Julia Bowe |
Director de publicidade | Anna Davidson |
Director de publicidade | Alexa Mullane |
Equipa criativa | Mike Crowe |
Equipa criativa | Rob Messeter |
Account Manager | Paul Billingsley |
Account Manager | Charlotte Evans |
Planeador | Elisabeth Jamot |
Produtor da agência | Maggie Blundell |
Produtor da agência | Chris Styring |
Produtor da agência | Catherine Turgoose |
Project Manager | Kirsty Petrie |
Producer | Benji Howell |
Realizador | James Rouse |