| Titulo | One Night Stand |
| Agência | DDB San Francisco |
| Campanha | One Night Stand |
| Anunciante | IFP/West |
| Marca | Los Angeles Film Festival |
| Posted | Março 2004 |
| Sector Empresarial | Feiras, eventos e festivais |
| Legenda | Everyone Likes to Watch |
| Filosofia | DDB los Angeles wanted to be sure that "normal" people knew that while this was a independent film festival, the movies would be entertaining and not just two guys talking about soup in subtitles. To build on the success of the previous campaign "See a movie instead" (an Effie Winner), DDB created a commercial which made everyone feel welcome while hinting at the sexy, edgy, fun movies that would be shown. |
| Problema | How do you broaden the appeal of the LA Fim Festival beyond a few unshaven existentialists in berets smoking French cigarettes? |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Mercado | Estados Unidos |
| Director executivo criativo | Mark Monteiro |
| Director criativo | Kevin McCarthy |
| Director criativo | Ed Cole |
| Director de arte | Feh Tarty |
| Redator | Danielle Vieth |
| Redator | Steve Peckingham |
| Realizador | Don Rase |
| Producer | Sharon Groh |
| Produtor da agência | Connie Myck |
| Compositor | Andrew Gross |
| Editor | Michael Bartoli |
| Pós-produção | Michael Bartoli |
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