Women in Games - "Gender Swap (122s)"

BETC Paris

BETC Paris Pantin, França

1235

Titulo	Gender Swap (122s)
Agência	BETC Paris
Campanha	Gender Swap
Anunciante	Women in Games
Marca	Women in Games
Posted	Novembro 2022
Sector Empresarial	Instituições, organizações não governamentais
História	50% of the 3 billion gamers worldwide are women. Yet, they only represent 22% of employees in gaming studios. The consequence? A representation of female characters that is too often hypersexualized and cliché compared to male characters.At Women in Games, we want to change things by increasing the number of women in the industry. To show the extent of the problem, we hacked the game files of dozens of mainstream video games, to swap the animations of male and female characters.Introducing GenderSwap: male video games heroes like you’ve never seen them before, animated like their female counterparts.
Tipo de Mídia	Interatividade
Director de publicidade	Morgane Falaize
Director de publicidade	Lamise Guenni
Director de publicidade	Victoria Cribier
Account Management	Catherine EMPRIN
Director executivo criativo	Stéphane Xiberras
Director criativo	Arnaud Assouline
Director criativo	Benjamin Le-Breton
Director de arte	Marie Glotin
Director associado de arte	Corinne Chamoun
Redator	Matthieu Bouilhot
Creative technologist	Lionel Sarrazy
Consultor criativo	Sébastien Delahaye
Produtor	Fanny Perrier