Nicky Bullard
Group Chief Creative Officer at MullenLowe UK
London, Reino Unido
TituloNipplevision
Agência
Campanha Nipplevision
Anunciante Mayborn USA Inc.
Marca Tommee Tippee
PostedJunho 2021
Sector Empresarial Compras online e comércio electrónico
Filosofia Tommee Tippee knows not to tell parents what to do, which meant entering the debate on breast vs bottle was a no-go. The strategy wasn't about changing the conversation but joining it by repositioning the brand and flagship product (the bottle) as the closest thing to breastfeeding. And thus nipplevision was born - a campaign that shows the world through the eyes of babies, where everyday objects morph into boobs and boobs morph into Tommee Tippee bottles. The campaign drove over six million impressions (in the UK, USA and Cyprus) - Tommee Tippee's biggest reach ever.
Tipo de Mídia Interatividade
Comprimento
Empresa de design
Chairman & Chief Creative Officer
Director criativo
Deputy Creative Director
Director de arte
Redator
Director de contas
Illustrator
Senior Global Campaign Content Manager
Head of Global Brand Build

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