Topgolf - "Welcome to Topgolf "

Anomaly

Anomaly New York, Estados Unidos

1235

Marca: Topgolf
País: Estados Unidos

Anunciante: Topgolf

Titulo	Welcome to Topgolf
Agência	Anomaly
Campanha	Come Play Around
Anunciante	Topgolf
Marca	Topgolf
Data da primeira Transmissão/Publicação	2023 / 8
Sector Empresarial	Clubes desportivos e de saúde, ginásios, balneários, centros de dietética
Filosofia	Imagine watching your favorite sports team pull off a last-minute play that wins the game. What’s the first thing you do? Maybe you high-five your friend, thrust your fist into the air, or clap wildly. A fist bump or thumbs-up from a pal can bring reassurance when you need it most, and, when words fail us, emoji are always there to help us get our points across. Topgolf is tapping into the power of hand expressions in the newest iteration of its “Come Play Around” campaign, developed in partnership with its creative agency of record, Anomaly. Introducing a cast of characters known as the “Hand Head Crew,” each person has a hand instead of a head to underscore the camaraderie that gestures build throughout the game of golf. The campaign taps into the power of hand expressions, capturing the range of emotions players feel when they visit a Topgolf venue. It expands the details, from the anticipation felt with each crack of the knuckles to finger waggles between players after particularly good shots. You can take a look at the 60-second spot here and 30-second cut here. To achieve the visual effect of hands for heads, Topgolf and Anomaly outfitted people in custom head gear, then layered on CGI in post-production to create textures and shadows for a more life-like look and feel. This campaign serves as the second phase of Topgolf’s “Come Play Around” campaign, a brand platform that first launched last fall. The work is now live across social, OOH, OLV, CTV, digital, video, and print (including Vogue in the form of the attached full-page ad, designed to match the publication’s visual identity) across all markets where Topgolf operates.
Tipo de Mídia	Integrated Media/360 Activation
Comprimento	60 seconds
Mercado	Reino Unido
Trilha sonora	“Fun” by Kaskade, Brohug, & Mr. Tape feat. Madge
Founding Partner / Global CCO	Mike Byrne
Director criativo	Craig Schlesinger
Director criativo	Stephen Mendonca
Managing Partner, Head of Design	Kevin Lyons
Design Director	Luca Bernardino
Designer	Keller Grimmer
Chefe de produção	Erika Madison
Produtor executivo	Chad Utsch
Director of Music Production	Ben Dorenfeld
Head of Business Affairs	Julia Clark
Project Director	Kathleen Owen
Managing Partner, Co-Head of Account Management	Damien Reid
Director de contas	Emily Dondero
Supervisor de conta	Hana Trattner
Produtora	Riff Raff Films
Realizador	The Sacred Egg
Owner / Executive Producer	Matthew Fone
Produtor executivo	Matthew Clyde
Produtor	Jay Wintringer
Production Supervisor	Scott Passey
Director de fotografia	Tom Sigel
Stylist	Jenny Haapala
Designer de produção	Alessandra Cadman
Empresa de produção	WORK Editorial NY
Editor	Biff Butler
Assistant Editor	Chris Wronka
Founding Partner	Jane Dilworth
Managing Diretor	Erica Thompson
Produtor executivo	Alejandra Alarcon
Chefe de produção	Chris Delarenal
Produtor	Andrea Cantor
Pós produção	The Mill London
VFX Shoot Supervisor	Jessica Groom
Head of Production / Executive Producer	Louise Unwin
Senior VFX Producer	Saskia Delius
Senior VFX Producer	Polly Roberts
Production Assistant	Sam Ashby
2D Lead	Adrian Monroy Diaz
2D Lead	Peter Hodsman
3D Lead Artist	Kiril Mirkov
3D Lead Artist	Mike Little
3D Lead Artist	Laurent Giaume
2D Artist	Mithun Jacob Alex
2D Artist	Giacomo Verri
2D Artist	Marko Perendija
3D Artist	Jean Grandgirard
3D Artist	Jack Enever
3D Artist	Elia Goettlicher
3D Artist	Clementine Supiot
3D Artist	Luke Dadley
3D Artist	Paolo Ceresa
3D Artist	Thomas Craig
Animation Director	David Bryan
Finished Artist	Lora Nikolaeva
Colorist	Peter Oppersdorff
Colorist	Katie Dymmock
Executive Producer Color	Saskia Delius
Resource Manager	Jemma Beaumont
Color Assist	Rory Leighton
Color Assist	Caitlin Donaldson
Color Assist	Henry White
Color Assist	Kennedy Dawson
Audio Post Production	Heard City
Music Supervision	Ricall Music
VO Talent	Hally Leadbetter