| Titulo | Demon Baby |
| Agência | adam&eveDDB |
| Campanha | Volkswagen Brand 1995-2001 |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Posted | Junho 2002 |
| Produto | Lupo |
| Sector Empresarial | Automóveis |
| Filosofia | The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as booskting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director criativo | Jeremy Craigen |
| Director criativo | Ewan Patterson |
| Director de publicidade | Andrew Coombe |
| Director criativo | Chris Barraclough |
| Director criativo | Sam Ball |
| Director criativo | Dave Bedwood |
| Planeador | Hannah Wren |
| Director de publicidade | Rod McLeod |
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