CNIB - "Developer PSA"

DDB Canada

DDB Canada Vancouver, Canadá

7727

Esse anúncio faz parte da Coleção ACT Responsible

Marca: CNIB
País: Canadá

Anunciante: Canadian National Institute for the Blind

Titulo	Developer PSA
Agência	DDB Canada
Campanha	EmployAbility
Anunciante	Canadian National Institute for the Blind
Marca	CNIB
Posted	Outubro 2016
Sector Empresarial	Associações de informação e de luta contra doenças
Legenda	Have you ever wondered how you would do your job if you lost your sight?
Filosofia	The campaign launches on the heels of a new Ipsos survey that revealed that, if faced with two fully qualified candidates, 70 per cent of Canadians would hire a sighted job candidate over a blind one. Vision loss can happen to anyone, at any age – and when it does, it can have a serious, negative impact on employment potential. According to CNIB, there are half a million Canadians who are blind or partially sighted. Of these, over 100,000 are working-age adults. The employment rate among Canadians with vision loss is strikingly low: 38 per cent versus 73 per cent for people without a disability. And approximately half of Canadians who are blind or partially sighted live on a low income of $20,000 a year or less.
Tipo de Mídia	Televisão e Cinema
Comprimento	33 seconds
Produtora	Untitled Films
Chief Creative Officer	Cosmo Campbell
Director executivo criativo	Dean Lee
Director assistente criativo	Daryl Gardiner
Redator	Aisling Penco
Director de arte	Kelsey Hughes
Produtor da agência	Matthew Sy
Supervisor de conta	Elisabeth Blackburn
Project Manager	Matthew Sy
Realizador	Aleysa Young
Director de fotografia	James Gardner
Produtor de linha	Jason Friedman
Pós-produção	Cycle Media
Editor	Matthew Griffiths
Online Editor	Peter Debay