McDonald's - "We Are Awake"

Leo Burnett

Leo Burnett London, Reino Unido

Prêmios

15084

Marca: McDonald's
País: Reino Unido

Anunciante: McDonald's

Titulo	We Are Awake
Brief	It’s night-time in the city. But as the clock hands pass midnight and creep towards dawn, some people are still awake. Mothers with crying babies. Office cleaners. Workers getting off their shift – or just starting one. Clubbers on their way home. Emergency responders, air traffic controllers, fishermen. In fact, a lot of folk are up late at night. Including the staff of a certain fast food chain. McDonald’s. We are awake.
Agência	Leo Burnett
Campanha	We Are Awake
Anunciante	McDonald's
Marca	McDonald's
Posted	Novembro 2016
Sector Empresarial	Restaurantes e comida rápida
História	Created by Leo Burnett London, the 60 second TV advert showcases the night, from evening through to morning, featuring real people and their night-time lives. McDonald’s moments are woven in seamlessly, highlighting the role McDonald’s plays in their consumers lives at night. The TV’s beautiful and elegant visuals are accompanied by a carefully chosen music track – ‘Rhythm of the Night’, with vocals by Hattie Webb.
Problema	The ‘We are awake’ campaign for McDonald’s aims to remind customers that McDonald’s restaurants are there for them whatever their nights hold, with over 600 stores open 24 hours.
Tipo de Mídia	Televisão
Pós produção	MPC LDN
Empresa de produção	The Assembly Rooms
Director criativo	Adam Tucker
Redator	Graham Lakeland
Director de arte	Richard Robinson
Produtora	Tantrum Studio
Realizador	Jake Mavity
Producer	Will Waters
Produtor da agência	Michelle Hickey
Director de fotografia	Ben Fordesman
Produção musical	Leland
Audio Post Production	Wave
Editor	Vid Price
Account Manager	Simon Hewitt
Account Manager	Beth Watts
Account Manager	Vicki Sinclair
Planeador	Niall Moore