Titulo | Yukyum 1 |
Agência | adam&eveDDB |
Campanha | Marmite Snacks Love Hate - Unilever |
Anunciante | Unilever |
Marca | Marmite Snacks |
Data da primeira Transmissão/Publicação | 2008 / 9 |
Sector Empresarial | Snacks de aperitivo |
Legenda | You'll either love them or you'll hate them |
História | ‘Yukyum’ has someone either enjoying or hating a cheddar bite |
Filosofia | It employs a clever visual device to communicate the fact that there’s a new range of snacking products that you’ll either love or hate. Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view. |
Tipo de Mídia | Publicidade em revistas |
Redator | Graeme Hall |
Director de arte | Noah Regan |
Redator | Noah Regan |
Director de arte | Graeme Hall |
Account Manager | Jon Busk |
Account Manager | Simon Alexander |
Account Manager | George Roberts |
Planeador | Georgia Challis |
Illustrator | Al Murphy |
Fotógrafo | Andy Grimshaw |