Sony Xperia Z2 - "French Mastiff"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

5322

Titulo	French Mastiff
Agência	Publicis Sapient
Campanha	Slow Dogs
Anunciante	Sony Mobile
Marca	Sony Xperia Z2
Data da primeira Transmissão/Publicação	2014 / 10
Sector Empresarial	Telemóveis e pagers
História	Sony Xperia Z2 is Sony’s top smartphone in Brazil and leverages the best mobile camera in the world. It includes a hero featured called “timeshift,” which allows consumers to make high-resolution movies in slow motion. After trying out the product ourselves, we came up with this insight: “Slow motion changes everything.” To present the idea in a very creative and charming way, we recorded 3 different dogs making funny movements in slow motion. Everything was captured with the Xperia Z2. The movie then became much more irresistible when we added a sensual soundtrack to it. The campaign was exclusively produced for social media (Facebook and YouTube) and reached more than 3 million people in only one week.
Tipo de Mídia	Televisão e Cinema
Comprimento	25 seconds
Redator	Leandro Cacioli
Worldwide Chief Creative Officer	Gaston Legorburu
Chief Creative Officer	Marcelo Tripoli
Director criativo	Tiago Lucci
Director de arte	Natalia Pery
Project Manager	Melissa Pepe
Project Manager	Renato Antosian
Director de contas	Rafael Rezende
Account Manager	Natalia Spada
VP Strategy	Carols Borges
Media	Thais Coelho
Media	Nathan Adelino
Community Manager	Gabriel Cadete