| Titulo | Shark |
| Brief | Fisherman's Friend lozenges soothe the throat. And since fishermen are well known for telling tall tales, here's one who recounts the time he landed a giant shark, which happened to have a cough. Suddenly the shark coughs up his long lost brothers. Turns out they were the ones with a cough. "So I gave them a Fisherman's Friend." Fisherman’s Friend lozenges work. That’s the honest truth. |
| Agência |
G&G Advertising
|
| Campanha |
Fish Tales
|
| Anunciante |
Fisherman's Friend
|
| Marca |
Lozenges
|
| Posted | Novembro 2019 |
| Sector Empresarial | Doces
|
| História | To introduce a younger audience to Fisherman’s Friend’s iconic heritage; the fisherman and his trawler, we leveraged the well-know trope that fishermen tell tall tales. But during this fishing trip, the fisherman is actually telling the truth. And however farfetched his fish tale may seem, Fisherman’s Friend lozenges work. That’s the honest truth. |
| Problema | Harkening back to Fisherman’s Friend’s iconic heritage, we leveraged the trope of tall fish tales. |
| Tipo de Mídia |
Televisão e Cinema
|
| Director criativo |
Alanna Nathanson
|
| Director criativo |
Natalie Armata
|
| Director assistente criativo |
Steven Kim
|
| Redator |
Brandon Tralman-Baker
|
| Director de contas |
Julie Wierzbicki
|
| Producer |
Rob Tunnicliff
|
| Produtora |
Suneeva
|
| Realizador |
Mike Maguire
|
| Produtor executivo |
Geoff Cornish
|
| Produtor de linha |
Kelly King
|
| Director de fotografia |
James Gardner
|