IKEA - "IKEA - Dites le en cuisinant"

Buzzman

Buzzman Paris, França

10475

Titulo	IKEA - Dites le en cuisinant
Agência	Buzzman
Campanha	Cooking is caring
Anunciante	IKEA
Marca	IKEA
Data da primeira Transmissão/Publicação	2016 / 2
Sector Empresarial	Drogarias, lojas especializadas
História	An affectionate dad walks home with his son. After a bit of banter he asks: “So, good week with your mother?” We realised that the kid’s parents are divorced. The boy replies: “Yeah, I guess.” The dad follows up with: “What did she cook for you?” Because he’s, you know, French. The kid winces. “Macaroni.” The dad is horrified. “Every night?” Energised, he cooks a fantastic meal. Cut to the same kid with his mother, a few days later. “Every night?” she asks, incredulously. “Yep,” says the boy. “Macaroni.” Now we see his strategy. Cooking is caring.
Tipo de Mídia	Televisão
Comprimento	40 seconds
Mercado	França
Marketing Director	Stéphanie Jourdan
Media Rep.	Carole Feleppa
Director executivo criativo	Georges Mohammed-Chérif
Vice President (VP)	Thomas Granger
Director assistente criativo	Julien Levilain
Director de arte	Philippe Boucheron
Redator	Patrice Lucet
Business Manager	Bénédicte Muller
Business Manager	Emilie Pellicer
Planning Supervisor	Clément Scherrer
Head of TV	Vanessa Barbel
Head of TV	Assya Mediouni
Agência de Promoção	Amélie Juillet
Realizador	Katia Lewkowicz
Produtora	Carnibird
Produção de som	Schmooze