European Central Bank - "Euro Launch"

Publicis EuroBuro Frankfurt am Main, Alemanha

Prêmios

8950

Marca: European Central Bank
País: Alemanha

Anunciante: European Central Bank

Titulo	Euro Launch
Agência	Publicis EuroBuro
Campanha	Euro 2002 Information Campaign - European Central Bank
Anunciante	European Central Bank
Marca	European Central Bank
Posted	Dezembro 2001
Produto	Euro
Sector Empresarial	Serviços governamentais de informação
Legenda	The EURO, OUR Money
História	A journey trough Europe, through various landscapes, cities and monuments in order to show the 'different cultures', the 'different dreams' and the ' different expectations' of the Europeans. At the end the spot shows the convergence towards the single currency by bringing Europeans together around the launch of the euro, seen as a festive occasion.
Filosofia	Thanks to this campaign we adopt a new point of view on the euro : 'with the new single currency,the people of Europe will have one more-fundmentally important-thing in common : their money.' The campaign creates a sense of pride and unity in adopting the new currency.
Problema	The campaign line 'the EURO, OUR money ' is translated into 11 languages : First, the challenge was to deliver a coherent pan-european message while acknowledging individual local concerns. Then, we had to keep in mind the delicate political nature of the campaign's objectives.
Tipo de Mídia	Televisão
Comprimento	45 seconds
Mercado	Europe
Director criativo	Klaas Reidinga
Realizador	Erick Ifergan
Director de contas	Barbara Lutz
Director de contas	Marga Berends
Account Manager	Manon Langelaar
Produtor	Frank van Ree
Planeador estratégico	Amman Werner
Produtora	Believe Media
Produção musical	Billinger & Marsman
Director de publicidade	João de Almeida
Project Manager	João de Almeida
Director de publicidade	Regina Schüller
Head of Press division	Regina Schüller
Head of euroburo	Barbara Lutz
Senior PR Consultant	Seth Goldschlager
International Media Manager	David Rosenbaum
Communication Director	Marga Berends
Director de contas	Raymond van Buuren