| Titulo | Dragon |
| Agência |
DDB Paris
|
| Campanha |
Sometimes, you dont want to be alone - Volkswagen
|
| Anunciante |
Volkswagen
|
| Marca |
Volkswagen Utilitaires - Combi
|
| Data da primeira Transmissão/Publicação |
2005 / 11
|
| Produto |
Transporter
|
| Sector Empresarial | Outros veículos
|
| Legenda | Sometimes, you dont want to be alone |
| História | A lonely mason, speechless before the immensity of the resort to be built; At a Chinese carnival, a person is alone below his dragon; Two goal keepers standing still on a field for a peculiar soccer game; or an acrobat attempting a unique and solitary interpretation of a human pyramid
. |
| Filosofia | Recognizing that the size of these vehicles is far from the more sexy and modern cars put forth by advertising ideals, DDB Paris chose to capitalize on the one similarity within the range: they all have more than 5 seats. Based on this quality, the agency chose to illustrate an original value: conviviality.
|
| Problema | Volkswagen Utilitaires chose DDB Paris to handle the delicate mission aiming at developing a unique press campaign for all its designs in order to cut costs and one that translates well these vehicles original and innovative character on the current automobile landscape. |
| Tipo de Mídia |
Imprensa e publicações
|
| Mercado | França |
| Director de publicidade |
Hervé de Labriffe
|
| Director de publicidade |
Philippe Jourdain
|
| Account Manager |
Julie Régis
|
| Account Manager |
Boris Langlois
|
| Director de arte |
Martin Darfeuille
|
| Redator |
Edouard Perarnaud
|
| Director criativo |
Alexander Kalchev
|
| Director criativo |
Sylvain Thirache
|
| Fotógrafo |
Nick Meek
|
| Art Buyer |
Sophie Mégrous
|
