Darre van Dijk
Chief Creative Officer at TBWA\NEBOKO
Amsterdam, Países Baixos
TituloTechtopus of Chaos
Agência
Campanha TOPdesk Monsters
Anunciante TOPdesk
Marca TOPdesk
Data da primeira Transmissão/Publicação 2024 / 2
Sector Empresarial ISP comercial, serviços e engenharia informática
História Our world can’t survive without IT professionals. So, why aren’t they celebrated as the heroes they truly are? This question sparked the latest campaign from software company TOPdesk. After researching the most common IT problems, TBWA\NEBOKO designed and 3D-printed monsters to symbolize them, complete with fitting names like “The Many-Headed Request,” “Techtopus of Chaos,” and “Systemicus Malfunctius.” But every villain needs a hero. That’s why real IT professionals were also turned into action figures, literally. Sabine, who battles a devilish number of IT requests, became Sabine the IT Savior . Thibauld, fighting an unreliable mess of IT systems, turned into Thibauld the Troubleshooter. And then there’s Marco, dealing with a classic case of service desk chaos, transformed into Marco the Service Desk Slayer.
Tipo de Mídia Televisão
Comprimento
Creative Agency
Chief Creative Officer
Director criativo
Equipa criativa
Agency Designer
Producer
Producer
Media (Agency side)
Diretor de Estratégia
Produtora
Motion/Design
Designer
Designer
Estratégico Business Lead
Account Manager
Account Manager

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