Big Sisters of BC Lower Mainland - "Marriage"

DDB Canada

DDB Canada Vancouver, Canadá

6856

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Marca: Big Sisters of BC Lower Mainland
País: Canadá

Anunciante: Big Brothers Big Sisters

Titulo	Marriage
Agência	DDB Canada
Campanha	Big Sisters Recruitment Campaign
Anunciante	Big Brothers Big Sisters
Marca	Big Sisters of BC Lower Mainland
Data da primeira Transmissão/Publicação	2012 / 4
Sector Empresarial	Instituições, organizações não governamentais
História	This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer. To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think.
Tipo de Mídia	Televisão
Actor/celebridade	Emily Riggs
Actor/celebridade	Dale Boyer
Casting	Steve Mann
Engenheiro de áudio	James Spooner
Produtor de som	Peter Clarke
Música/som	Griffiths Gibson & Ramsay
Colorist	Randy Egan
Editor	Daniel Pruger
Pós produção	JMB Post Productions
Produtor de linha	Dennis Beier
Produtor de linha	Liz Dussault
Director de fotografia	Mick Reynolds
Realizador	Jon & Torey
Produtora	Family Style
Executivo de contas	Lisa Chen-wing
Produtor da agência	Sue Bell
Director de arte	Lisa Chen-wing
Redator	Daryl Gardiner
Director de arte	Daryl Gardiner
Redação	Amina Abdel-Halim
Director assistente criativo	Daryl Gardiner
Director criativo	Cosmo Campbell
Director criativo	Dean Lee