| Titulo | Martin Johnson |
| Agência | 180 Amsterdam |
| Campanha | Rugby World Cup 2003 "Tackle Bags" - adidas |
| Anunciante | adidas |
| Marca | adidas |
| Posted | Dezembro 2003 |
| Sector Empresarial | Equipamentos desportivos, eventos desportivos |
| Legenda | If you don't go in hard, it's not a tackle, it's an insult |
| Filosofia | 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags. |
| Tipo de Mídia | Poster |
| Mercado | Reino Unido |
| Director criativo | Peter McHugh |
| Redator | Peter McHugh |
| Redator | Giles Montgomery |
| Director de arte | Stuart Brown |
| Redator | Brad Roseberry |
| Actor/celebridade | Martin Johnson |
More Work
SEE ALLFrog (horizontal)
- MARCA:
- General Electric
- AGÊNCIA:
- BBDO New York
Flower (horizontal)
- MARCA:
- General Electric
- AGÊNCIA:
- BBDO New York
Fireflies (horizontal)
- MARCA:
- General Electric
- AGÊNCIA:
- BBDO New York
Combat on TV
- MARCA:
- Iraq and Afghanistan Veterans of America (IAVA)
- AGÊNCIA:
- BBDO New York
Traffic
- MARCA:
- Iraq and Afghanistan Veterans of America (IAVA)
- AGÊNCIA:
- BBDO New York
Rays (45 sec)
- MARCA:
- GE
- AGÊNCIA:
- BBDO New York
Clouds (45 sec)
- MARCA:
- GE
- AGÊNCIA:
- BBDO New York
Flower (vertical)
- MARCA:
- General Electric
- AGÊNCIA:
- BBDO New York