| Titulo | Resignation Letter |
| Agência | Publicis Mojo Auckland |
| Campanha | Resignation Letter |
| Anunciante | Hewlett-Packard |
| Marca | Hewlett-Packard |
| Posted | Junho 2005 |
| Produto | Photocopiers |
| Sector Empresarial | Impressoras e Digitalizadores |
| Filosofia | The execution was faxed to businesses on Hewlett Packard's database and was intended to read like a furiously written letter of resignation from the recipient's printer - where faxes are usually received these days. |
| Problema | Hewlett Packard wanted a campaign to publicise their annual "Crazy Day Sale". Our central idea/tag-line was: "Replace your technology before it quits." |
| Resultado | All stock for the Crazy Day deals sold out before lunch time. Followed by complaints about limited quantities, which ultimately demonstrated the success of the campaign, having sold out of the entire stock of product. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Mercado | Nova Zelândia |
| Director de arte | Josh Moore |
| Redator | Seymour Pope |
| Director criativo | Nick Worthington |
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