Pedigree - "The Child Replacement Programme/Hard To Impress"

Colenso BBDO Auckland

Colenso BBDO Auckland Auckland, Nova Zelândia

Prêmios

30348

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Pedigree
País: Nova Zelândia

Anunciante: Mars, Inc.

Titulo	The Child Replacement Programme/Hard To Impress
Agência	Colenso BBDO Auckland
Campanha	The Child Replacement Programme
Anunciante	Mars, Inc.
Marca	Pedigree
Posted	Outubro 2021
História	Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog. The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog. The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog.
Tipo de Mídia	Televisão
Comprimento	123 seconds
Realizador	Adam Gunser
Marketing Director	Oliver Downs
Marketing Manager	Cormac van den Hoofdakker
Brand Manager	Maria Parsons (Granados)
Produtora	Exit Films
Sound Designer	Franklin Road
Agência de Mídia	Starcom NZ
Director executivo criativo	Steve Cochrane
Creative Chairman	Nick Worthington
Director de arte	Andre Sallowicz
Redator	Simon Vicars
Producer	Declan Cahill
Diretor dos Negócios	Abbi Barker
Planeador	Ed Gunn
Director of Broadcast	Jen Storey
Fotógrafo	Will Bailey
Account Manager	Alice Sopwith
Group Business Director	Ahmad Salim