Titulo | Anchor Milk Slams Blank Canvas |
Agência | Colenso BBDO Auckland |
Campanha | Go Strong |
Anunciante | Fonterra Brands |
Marca | Anchor |
Data da primeira Transmissão/Publicação | 2017 / 4 |
Sector Empresarial | Leite e derivados |
História | World Champion Slam Poet Harry Baker performs a poem that reframes the ubiquity of milk as a strength – it is a blank canvas that enables teenagers to achieve their potential. Sound design combines sounds familiar with the product, like opening a fridge, with arresting effects to draw young listeners into the fresh, pop-cultural imagery described. |
Tipo de Mídia | Rádio |
Comprimento | |
Director criativo | Dave Brady |
Director de arte | Samuel Trimble |
Redator | Georgia Johnstone |
Creative Chairman | Nick Worthington |
Director of Broadcast | Jen Storey |
Redator | Harry Baker |
Global Business Lead | Rachel Morgan |
Group Business Director | Annabel Rees |
Account Manager | Tymon Rackley |
Head Of Planning | Mylene Ong |
General Manager | Otavio Faccina |
Marketing Manager | Kevin Taffs |
Compositor | Peter Hobbs |
Motion Design | Jonny Kofoed |
Produtor | Helen Naulls |
Chief Marketing Officer (CMO) | Andy Dasgupta |
Director de fotografia | Megan Au |