Barbie - "BARBIE: Imagine The Possibilities"

BBDO San Francisco

BBDO San Francisco San Francisco, Estados Unidos

13993

Titulo	BARBIE: Imagine The Possibilities
Agência	BBDO San Francisco
Campanha	Imagine The Possibilities
Anunciante	Mattel, Inc.
Marca	Barbie
Posted	Março 2017
Sector Empresarial	Brinquedos e jogos
História	A little girl leads a college lecture. Another receives patients in a veterinary clinic. Yet another leads a men’s soccer team through warm-up drills. As we jump from each scene, we see these girls in various professions. The clip ends with the “college professor” playing school with her Barbie dolls at home. “When a girl plays with Barbie, she imagines everything she can become,” reads the tagline.
Filosofia	Idea:Hidden cameras capture real reactions to girls imagining everything they might one day become.
Problema	Challenge:Champion a world in which girls pursue their limitless potential.
Tipo de Mídia	Viral
Comprimento	105 seconds
Chief Creative Officer	David Lubars
Director executivo criativo	Steve Rutter
Realizador	Karen Cunningham
Editor	Andrea Macarthur
Director de fotografia	Jeff Cutter
Director executivo criativo	Matt Miller
Produtor executivo	Tom Weissferdt
Producer	Lisa Christman
Efeitos especiais	NO6
Redator	Adam Balogh
Director de arte	Jason Moussalli
Produtor executivo	Patti Bott
Produtor de linha	Suzie Greene Tedesco
Director de contas	Kim Fredkin
Supervisor de conta	Nicholas Roth
Produtor executivo	Crissy de Simone
Pós produção	Yole Barrera
Produtora	Slim Pictures Inc.