UnConvention - "Limo"

Mithun

Mithun Minneapolis, Estados Unidos

5570

Marca: UnConvention
País: Estados Unidos

Anunciante: Unconvention

Titulo	Limo
Agência	Mithun
Campanha	Make An Effort - UnConvention
Anunciante	Unconvention
Marca	UnConvention
Posted	Setembro 2008
Produto	theunconvention.com
Sector Empresarial	Páginas de internet (excepto ISPs)
Legenda	www.THEUNCONVENTION.com
História	The videos and posters were a viral campaign, and ran as part of the UnConvention (The UnConvention.com). No airtime has been purchased, nor any ads run. However, the 3 web videos have been viewed over 35,000 times on YouTube in less than 6 days, and the posters have been downloaded countless times from the UnConvention website. The posters were also blown up onto vinyls and posted at some UnConvention venues over the weekend, where they could be seen by the primary audience of Minneapolis/St. Paul residentswho we were encouraging to in whatever way they felt appropriate to be welcoming hosts and to get involved in the myriad of activities taking place in our community during the RNC.
Filosofia	Make An Effort is a campaign for The UnConvention designed by Campbell Mithun to encourage Twin Cities residents to find their own unconventional ways to welcome the visitors who will be arriving for the Republican National Convention. The campaign does not ignore the undeniable irony of the Republicans choice to hold the convention here in Minnesota, and the entire tone of the campaign captures the unique brand of intelligent, rewarding creativity that Minnesota is justifiably world famous for.
Tipo de Mídia	Viral
Comprimento	30 seconds
Mercado	Estados Unidos
Chief Creative Officer	Jonathan Hoffman
Director executivo criativo	Reid Holmes
Redator	Paul Brink
Produtor da agência	Alex Colvin
Produtor executivo	Cindy Becker
Produtor de linha	Amy Brewster
Director de fotografia	David Doyle
Produtora	Hungry Man
Realizador	Stephen Pearson
Director assistente criativo	Gary Carter
Director de arte	Gary Carter
Empresa de produção	Ditch