Titulo | German Expressionism |
Agência | McKinney |
Campanha | Audi Racing |
Anunciante | Audi |
Marca | Audi |
Data da primeira Transmissão/Publicação | 2001 / 3 |
Produto | Audi Racing |
Sector Empresarial | Automóveis |
Legenda | 21st Century German Expressionism |
Filosofia | Advertise racing success. Results: Audi had its second consecutive winning season in 2001: several ads ran throughout the year. Audi's performance credentials were improved; consumers began giving more credit to Audi for important brand scores such as "performance" and " fun to drive". |
Problema | Boost Audi's performance image. |
Tipo de Mídia | Publicidade em jornais |
Mercado | Canadá, Estados Unidos |
Director executivo criativo | David Baldwin |
Director criativo | Bob Ranew |
Director criativo | Christopher Wilson |
Supervisor de publicidade | Mary Ann Wilson |
Executivo de contas | Rod Brown |
Executivo de contas | Cameron McNaughton |
Executivo de contas | Jennifer Hazelett |
Director de arte | Gerardo Blumenkrantz |
Redator | Jon Wagner |
Production Manager | April Minton |
Fotógrafo | Kai Peters |
Fotógrafo | Ferdi Kraling |
Produtor da agência | April Minton |